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Small and Medium-Sized Enterprises

As more mature businesses than start-ups, small and medium-sized enterprises are in a business cycle that, by proper navigation, can make their place in a market. Still, delay in recognizing opportunities and ignoring realities may push the company out of the market.
Sometimes SMEs, because of concentrating on niche markets, seem to be in solid positions. Still, they are more fragile than mature and multinational businesses, and many times competing in parallel is impossible, so they need to change their strategies to a more customized approach.